A commercial can be a good help to boost your business popularity. However, the cost of making a commercial alone can be very costly. But still, the popularity and sales a commercial can offer you can make every penny you spend for it worth it. This article will discuss the costs involved in making a commercial.
Typical Cost Of Making A Commercial
The cost of making a commercial can go as low as $750 to as much as $500,000.
Simple TV commercials can range from $750 to $5,000 while elaborate national TV commercials have an average rate of $300,000.
This includes the cost to produce a 30-second commercial from researching, pre-production, production, and editing.
Factors That Affect The Price Of Making A Commercial
Length. Commercials can be as short as 15 seconds and as long as 60 seconds. The longer the commercial is, the more time and effort is needed to complete it in every aspect of the production. Therefore, the cost to produce a 60-second commercial will be higher as compared to producing a 30-second or 15-second one.
Style. Basically, commercials can be categorized into three tiers depending on the level of production. A tier 3 commercial is a simple one that basically uses graphics and requires little editing. Tier 2, on the other hand, is more stylish in terms of camera shots and editing while a tier 1 commercial can go as elaborate as a Hollywood production. The price of tier 1 commercials is obviously the most expensive.
People. The people you hire for doing the commercial can affect prices here. A commercial that involves only one person will usually cost lower as compared to commercials that need a lot of people. Plus, hiring a very popular personality to star in your commercial can cost you a lot of money already.
Process. How do you make the commercial? Companies doing it themselves instead of hiring a professional agency to do the job for them will spend less on the production process. Basically, they have to rent equipment instead of paying for the labor and professional fees of a specific company.
Getting a spot on television for your commercial will definitely cost you extra. TV ad spots can cost as little as $100 to as much as $1M.
Tips Before You Decide To Make A Commercial
Decide on what kind of approach you want to use for making your TV commercial. You can start on deciding on the purpose of the TV commercial, how you want to present it to your target viewers, and how you want to produce it.
Get a qualified production company to help you with making the commercial. Consider asking for references when picking a production company. Since a commercial may involve a lot of money, you will surely not want to deal with an unreliable and inefficient production company for this project.
Ask the production company of your choice for concepts that you can choose from. Getting various options will help you land the best commercial possible for your business.